Public relations
Media relations
Social media
Content marketing

CLIENT: ARVAL SLOVAKIA

RESPONSIBILITIES: Public relations
DATE: 2019 - ongoing

THE LEADER IS THE ONE WHO SETS THE TREND

Arval Slovakia is the leader in operating leasing in Slovakia. At the beginning of the cooperation we agreed with the client on the idea of communication - we want to make the leader in operating leasing a trendsetter in communicating the topics that move the market along with educating the public what is operating leasing and what are its advantages compared to financial leasing. Since 2020, the communication is specialized narrowly on public and media relations.

Arval Slovakia regularly appears in the most respected media to comment on current events and assess the impact on the B2B sector. It is the most quoted company in its sector on relevant topics for decision makers.

In 2022, Arval Slovakia's natural media communication reached a population of 5 million (based on GRP measurement).

CLIENT: ARVAL COMPETENCE CENTER

RESPONSIBILITIES: employer branding, creative event ideas, creation of company magazine, PR, content marketing and social media - in preparation
DATE: 2022 - ongoing

YOUR WORK CAN GIVE YOU FREEDOM TOO

The Arval Competence Center (ACC) is the only center of expertise of the international Arval Group. Due to its exceptional position, ACC is growing extremely fast. With this comes rapid job growth. However, the shared services sector in the UK is struggling with an extreme shortage of people.

Our goal was to focus on high-quality and engaging employer branding, which started with the creation of corporate values and a new identity. Two influencers - comedian Michael Szatmary and Drahomír Piok, who also became the company's ambassador - were in charge of their introduction. Part of the indetity was the creation of internal (for new people) and external (for potential people) promotional videos and information brochures.

ACC also scored points at Profesia Days, the largest job fair. For the client, we created the entire creative of the event in terms of graphics and content. The result? A previously unknown company received dozens of applications, hired new employees and became one of the top 3 most attractive exhibitors at the event itself.

We also produced an in-house magazine for the client, ACCB Life.

CLIENT: GAS FAMILIA

PRODUCT: ORIGINAL SPIŠSKÁ KOSHER
RESPONSIBILITIES: Public relations, Social media FB + IG
DATE: 2022/2023

A LEAP INTO THE PAST THAT REVEALS WORLD-CLASS QUALITY

Slovakia is home to several important distilleries. However, few people know that Spiš is home to the most traditional one, which produces pine brandy and fruit spirits according to ancient recipes from the early 20th century. The raw materials are of high quality and homemade. The client's aim was to point out that Original Spišská KOSHER bases its production on the oldest and most qualitatively valuable recipes. At the same time, the aim was to educate the market about the background of the production and to show why the choice of quality alcohol is the alpha and omega.

The social media campaign was a great success, with the number of fans increasing by tens of percent on both platforms. The campaign culminated in a consumer competition that involved thousands of people.

CLIENT: SANDBERG CAPITAL

RESPONSIBILITIES: Media relations, LinkedIN
DATE: 2016 - ongoing

WE WANT TO SEE YOUR BUSINESS GROW

Sandberg Capital is one of the most prominent private equity firms in Slovakia with a reach into the Czech Republic and the whole of CEE. It invests in small and medium-sized established companies in our region. The essence of communication is based on the strong expertise of the firm's partners, media promotion of investments and support for ambitious entrepreneurs on their journey to expansion and growth.

Regular communication is based on strong and natural media relations across Europe and promotion on LinkedIN.

CLIENT: SANAGRO

RESPONSIBILITIES: PR, media relations
DATE: 2019 - ongoing

SLOVAK HONESTY

Sanagro is one of the most important agricultural groups in Slovakia and belongs to the portfolio of private equity firm Sandberg Capital. The cooperation is based on long-term brand building in national and regional media. There are several central themes of communication. These include raising social issues, helping small farmers, changing the perception of the group from a pro-producer to a producer of quality Slovak food and the overall perception of Sanagro as a company that contributes to changing the image of traditional farms in Slovakia.

CLIENT: SOPHISTIC Pro finance

RESPONSIBILITIES: PR of the owner and the company itself, employer branding, graphics on social media FB + IG

DATE: 2020 - ongoing

NO ONE HAS THE RIGHT TO TAKE ADVANTAGE OF FINANCIAL ILLITERACY

Slovaks are financially illiterate. It's a sad fact that we carry with us from the days when financial education was considered useless. The disease of this time is that "ignorance" is often relied on by many companies. The second fact is that financial intermediaries have a disastrous reputation among people. We set out to change that. Both.

SOPHISTIC Pro finance is one of the largest consultancy companies in Slovakia based in Čadca. Since we started communicating, we have managed to open several topics in which we warn consumers about illegal practices of companies in an attempt to profit from the ignorance of others. We have pointed out the erroneous practices of large players in the market that cause consumers to lose their savings. We also provide regular consumer advice in the media on credit, mortgages and market behaviour.

We also work with clients on the visual and tone of social media, which serves as an employer branding tool. The key is to bring success stories of existing people at the firm, the life of the business and the benefits accruing to new employees.